Country of origin: Japan
Foundation date: 1917
Popular tires: Yokohama Advan Neova

Yokohama's presence in motorsport is undeniable and deeply marks the brand's identity. Indeed, Yokohama is not only renowned for the quality of its tires, but also for its passionate involvement in motorsport competitions around the world. The Advan range, and in particular the Neova model, has been developed drawing on experience gained on the racetrack. This expertise translates into tires offering exceptional performance in terms of grip, durability and responsiveness, meeting the high demands of professional and amateur drivers alike. Yokohama's ongoing investment in research and development, inspired by its active involvement in motorsport, ensures that consumers have access to cutting-edge technologies for an optimized driving experience.